While none of the suggestions on this list are particularly groundbreaking, there are all mentioned for a reason: they work. When it comes to running your business, you do not have to reinvent the wheel to get ahead. Some methods for building brand awareness permeate the business world simply because they’re proven to get results!
Keep reading to discover some of these tactics and learn how you can put them to work for your small business.
- Well-Placed Signs
Customers will have a hard time using your establishment if they do not know where it is. Make sure that your storefront features clear and readable signage that displays your name as well as your hours and contact information.
If you really want to make your signage stand out, visit ledlightbox.com for an example of signage lit by LED lights. People walking by can become customers if you can entice them into your store with attractive and informative signage.
- Consistent Logos and Branding
Make sure that every place where your logo is used it is the same. Extreme variations in your logo design and coloration can lead to brand confusion and a lack of recognition for your brand.
If you have a large version of your logo and a small version, that is fine if you can quickly tell that both images correspond to the same company. You want people to immediately think of your company every time they see your logo.
- Effective Social Media
Social media is one of the easiest and cheapest ways to reach a broad audience. At a minimum, you should set up profiles for your company on every platform that serves your target demographic. However, if you want to increase your engagement, you should consider running exclusive sales and giveaways in addition to posting intriguing content to cultivate your online presence and community.
Make sure to interact with your customers as much as possible on these platforms. The more connected people feel to your company, the more likely they will be to buy from it. You also need to pay attention to what people are saying about your business to quickly address any negative comments. Bad word of mouth can spread like wildfire on social media if you do not stay on top of it.
- Attending Community Events
Showing up and interacting with your community is one of the most impactful ways you can show your neighbors that you are there, and you care about what is going on.
For example, if your town puts on a parade, consider entering a float to advertise your business and join in on the fun. A more basic example would be to table at a community picnic. Every community is different, but showing up no matter what is going on is always appreciated.
- Sponsoring Local Events
You can take community event attendance a step further by financially giving back to your community. Consumers love to support businesses that have their community’s back.
For instance, the next time a local little league team is looking for a business sponsor, consider throwing your hat in the ring because it will benefit your company just as much as it will help the kids who want to play ball.
It can get overwhelming, trying to keep track of every innovation in the business world. Sometimes we need to take a step back and remember what truly matters.
Often, traditional advertising and building a community can be much more helpful for your profits, than attempting to use complicated new programs and technologies we don’t totally understand.
If you’re not already using these 5 tips for improving your brand awareness among your audience, start today and see the difference!