How to promote your freelancing services on Linkedin?

In today’s digital economy, most clients prioritize independent contractors for various reasons, such as accessing talent, sustaining budgets, reducing risk, developing internal expertise, maximizing productivity, and gaining flexibility.

A LinkedIn presence can undoubtedly open doors for career prospects and recognition as a freelancer. Regarding how much effort and dedication you need to put forth to build a substantial clientele, the freelancing business is no different from other businesses.

Read ahead to uncover effective strategies for marketing your freelancing business via LinkedIn.

Showcase your expertise

The best freelancers get business by maintaining a solid internet presence and professional reputation. The first step is posting material on several sites, but getting started can take time and effort. If you don’t have a reputation, no one will want to publish your content, but you need to publish content to build a reputation.

However, LinkedIn allows you to publish your blogs or articles. These blog posts are more extended works, like your LinkedIn posts, where you can show off your knowledge to the world. It’s crucial to properly showcase your services with original material to draw in high-quality clientele.

Don’t worry if you feel uncomfortable writing lengthy entries; data presentation is available in various formats, including infographics, films, slideshows, photos, etc. It makes your company more visible. It also demonstrates your subject-matter expertise and willingness to lend a hand by imparting your knowledge. All of this combines to increase your visibility and client attractiveness.

Acquire testimonials

Gathering client testimonials will help your freelancing business succeed and establish credibility regardless of your field. Before assigning a new gig to a freelancer, clients almost always check the reviews. Thanks to the site, anyone can write a recommendation or testimonial for a freelancer on their LinkedIn profile.

Email surveys are one of the easiest ways to gather testimonials since they expedite the procedure and allow customers to be more honest than they might be in a face-to-face interview.

Doing an online survey asking about the customer’s experience and any feedback that can help you improve your services is the most straightforward approach. If you want to make this process quicker and more precise for the clients, you can make them rate your service out of ten or add tick boxes to ensure they are satisfied with your service.

Broaden your network

LinkedIn is another social media network, like the others, that you may use to reach a wider audience. Leveraging your network is key to developing your brand on LinkedIn and producing quality prospects.

Many options on LinkedIn let you create and maintain connections within your network. You may inform the clients that you have enjoyed working with them and would like to emphasize this on your profile.

Then, you can pay them back by recommending them. Sharing, liking, or commenting on the material on your network will benefit both parties because you can develop relationships and raise your profile. Also, your contacts and other network members could benefit from collaborating and introducing them to one another.

Getting involved in LinkedIn groups is another smart networking strategy. With the help of these groups, you can initiate contact with potential network expansions. These forums frequently focus on knowledge exchange, making them excellent resources for picking up great business growth advice.

Set up your profile

You can compare LinkedIn to a search engine. Employers and recruiters use LinkedIn to hunt for keywords that match the skills they are seeking. You should optimize your LinkedIn profile to match relevant queries.

You must remember that potential clients and employers will want to learn more about you as you set up your profile. As a result, you should present yourself in the best light possible.

A great place to start is with your LinkedIn about section. An extensive About section is not required. However, you should be clear about what you can provide and your areas of expertise as a writer.

Include information on how prospective customers can get in touch with you. The perfect place to present this info is your LinkedIn banner. PosterMyWall has great customizable options that allow you to incorporate pictures and experiment with various elements and layouts.

Exhibit your current projects and work

If you want to obtain freelance clients on LinkedIn and accept freelance work from them, you need to make the most of the network you have formed there and use it to its best potential.

If you share a new and exciting project that you are currently working on, potential clients will likely see it in their feeds. Either publish a link to a recent piece you’ve written on your blog and a follow-up question on LinkedIn, or write a post from scratch for your blog.

Final verdict

Learning to employ LinkedIn marketing strategies as a freelancer in today’s gig economy will give you a competitive advantage. You will have the chance to learn a lot about this sector, the different clientele, market trends, and other topics.