Content is paramount in digital marketing, but in recent years there has been a huge shift toward visual content being preferred over text.
Pictures and videos are the central pillars of all good content marketing strategies, and social media like Instagram have proven time and time again that the most successful strategy is visual.
The modern marketer must now use a visual content marketing strategy to reap the benefits of increased profits when it comes to everything from website traffic to engagement, lead generation, and customer retention to revenue. Visual content can be easily created with a little research online. If you do not have a reliable Internet Service Provider (ISP) already, then consider getting a well-reviewed one like windstream. You can even customize your packages, or call the Windstream customer service number, and talk to a representative.
Looks like you are all set, now, let us tell you why visual content is considered so important.
What is visual content?
Visual content marketing involves using visual content such as GIFs, pictures, and videos to convey information to your audience, create emotional connections, and grow your business.
Despite popular opinion, visual content marketing is about more than just sharing appealing pictures or info metrics. It’s about understanding how the human brain processes images and using that knowledge to fuel your content marketing efforts.
Why is visual content important?
Visual content can help you generate better results for your business since it generates more views and is more likely to make it to Google’s first page. There are several other benefits of this as well.
1. Brand visibility
Consumers who watch a branded video consider sharing the video with friends and family. The more shares you get, the wider your reach will be, the greater the brand visibility, and the stronger your brand awareness will be. Words can do a lot, while great images sell a dream or a vision.
When it comes to growing your audience or selling your product, strong images are integral to your success.
2. Works with SEO
Although not widely known, images are great for search engine optimization. When you upload an illustration, simply add keywords to the alt tags of the image and optimize the titles and descriptions for the video. Similarly, visuals can be a great SEO boost for your blogs or websites.
3. Higher social interaction
Photos are also posted more often, which helps increase your visibility. You never know what people will like, but a good rule of thumb for making sure your content is shareable is to make it engaging. If you want to use images in your campaigns, use design tools like Canva to make the process easier.
4. Greater number of views
With so much content, it can be hard to stand out. When people view their feeds, pages, or even articles on social media, they mostly just scan through information. Visual content can make an impression and therefore help boost conversions at all stages of the sales process: searching, boosting leads, and selling successfully. This is why an easy-to-use website design is so important.
5. Teaming up visual and quality content
You should always combine visual content with high-quality text. Especially when it comes to content for your website or blog, you should always focus on writing quality content. Although written content is not as effective as visual content, it is still a great way to drive organic traffic to your brand pages.
Therefore, you should always focus on creating quality content for your photos and videos. There is simply no better way than this combination if you want to improve user flow and increase customer retention. This will eventually also increase conversion rates.
6. Make it memorable
Visuals not only help your audience remember information but also help them remember your brand better. This is very important when trying to warm up an audience, which is an important part of the conversion process as people are unlikely to buy from a brand they have never heard of. The more familiar they are with your brand, the more accustomed they will feel every time they see some of your content.
7. Adds emotional connection
Photos evoke emotion. They facilitate communication and convey feelings and values well. Visual information is recorded in the part of the brain where emotions are also formed. Emotion generation is basic and extremely useful when it comes to classifying content as relevant and memorable, as many of our decisions are made emotionally rather than rationally (see textbroker). When emotions are triggered, this is a good condition for remembering information in the long run.
Summary
With attention spans on the decline and content creation goals on the rise, it’s no surprise that visuals are so successful in the content marketing space. If you want your content to stand out from the crowd, invest in high-quality visual content today.